Editor, Motion Graphics, Additional Cinematography
This case study explains the social content which Hudson Rouge created around the prop journal used in the 2018 Navigator spot Uncharted Waters.
To explain the campaign I recut older commercials featuring Matthew McConaughey and incorporated fan-created video but when it came time to reveal the journal I felt it was important to see the physical prop. Luckily the creative director from the broadcast spot still had it in his desk so I brought my camera into the office and shot additional material of the journal. To emphasize that the animations of the journal pages were released to fans through social media we revealed them in a rendered iPhone and then created an animated Facebook page to show the enthusiastic response.
Editor, Motion Graphics
Wheels Over Wings was a campaign designed to highlight the ways in which travelling in a luxury vehicle like the Lincoln Navigator was actually preferable to air travel. As part of that push Hudson Rouge made The Bet—a branded short film starring Jeff Garlin and Susie Essman from Curb Your Enthusiasm.
Our case study had to explain all this information for Cannes judges in just 125 seconds. Without a budget to shoot any additional material I recut the short film to match our narration, incorporated ripped news footage, captured screen recordings and created motion graphics to tell the story of the campaign.
Editor, Motion Graphics
After a wildfire destroyed the town of Paradise, CA local animal shelters were overwhelmed with animals who had escaped the blaze but become separated from their owners in the chaos. To help, Hudson Rouge sent Instagram’s most popular dog influencer TheDogist to make portraits of the lost animals in hopes of reuniting them with their families.
For the case study film I recut the original piece to match our narration, fully recreated The Dogist’s Instagram page in After Effects and created animations depicting social media comments.
Editor, Motion Graphics, Additional Cinematography
To launch a new vehicle targeted at a younger demographic Lincoln created Chart Your Course, a nationwide competition to find an up-and-coming musician to serve as their millennial ambassador. This case study condenses months of work into a film just under 2 minutes. Tightly woven narration, original motion graphics, BTS iPhone video from the creative director and new footage I shot of the mobile voting experience help weave many separate spots and activations into a seamless expression of a creative idea for the award show judges.
